via ClickBooth’s Affiliate Marketing Blog » Don’t Forget About the Youth Market.
I saw this from a person who markets to Gen Y for sales purposes. He mentions in his article these four things to keep in mind in selling to Gen Y. They seem valuable for us to heed as well:
- You don’t need to talk like them if in real life you don’t. Gen-Y was brought up with slang being a common part of their pop culture, where text messages many contain little to no words that Webster tells us is proper for the English language. However, if you are selling something professional, keep it professional. You can loosen up, but beware that the young generation can spot out phony advertising; fake campaigns and read through your non-authenticity. Gen-Y will respect your honestly vs. your attempt to be cool.
- Use video. YouTube continues phenomenal growth, with billions of views every month. 12 Seconds is one of the fastest growing start-ups in the valley. What these sites do, is plays off of Gen-Y’s short attention span. 3 minute shorts and 12 second clips are dominating our society. Put a face to your offer, talk about it genuinely and have it thrown into the mix of messages that Gen-Y checks out in between segments of Family Guy and Guitar Hero.
- Gen-Y loves them some video games. Find a cheap flash programmer and make a video to attract attention. Have them sign up to receive your offers as well as bonus levels and free updates. It’s a great way to get them talking about your company, interacting with your product and passing it along with hands off marketing.
- Offer products in deeply segmented groups. With your Gen-Y prospects, it is extremely important to segment your lists into deep, drilled down lists. The more targeted you get the better. They are so accustomed to seeing thousands, upon thousands of ads, product offers, etc that if you are not in the right place at the right time, you can bet they have their blinders on full blast. Word.